Lansinoh Extends Line of Premium Breastfeeding Products with New Manual
  Breast Pump and Breastmilk Storage Bottles, Must-Haves for Breastfeeding
                                    Moms

    ALEXANDRIA, Va., Jan. 25, 2007 Providing the necessary
resources to help moms continue breastfeeding for the recommended 12 months
is very important to Lansinoh Laboratories(R), the maker of premium
breastfeeding products. Lansinoh also believes that being able to pump
breastmilk successfully is key to achieving this goal for many nursing
mothers.
    Whether a nursing mom plans on returning back to work or simply wants
the flexibility a breast pump offers, Lansinoh is providing her with a few
options. Following its successful launch in 2006 of the Double Electric
Breast Pump, the new Lansinoh(R) Manual Breast Pump offers women another
option for pumping. Designed for mothers who have to pump occasionally, its
portability and small size also make it ideal for the mom who wants to
supplement her electric breast pump.
    "By expanding our line of breastfeeding products, we are continuing to
enable all moms to continue breastfeeding as long as they can, even if they
need to be away from their babies and are unable to nurse for a given
period of time," says Gina Ciagne, CLC, Lansinoh's director of
breastfeeding relations and outreach. "The manual pump was designed to help
moms in meeting these goals by helping provide breastmilk for their baby
when they are separated and by helping to keep up their breastmilk supply."
    Manual Breast Pump
    The new manual pump was designed with the needs of breastfeeding
mothers in mind. Easy to assemble, use and clean, the new Lansinoh Manual
Breast Pump has a ComfortSeal(TM) cushion that creates a secure seal for
more comfortable pumping. The cushion creates a vacuum providing reliable
suction while imitating baby's nursing rhythm, resulting in comfortable and
fast milk flow. The pump also includes a 2-in-1 flange cover/bottle stand.
When used as a bottle stand it holds the bottle to prevent spills. However,
it can also be used as a cover to protect the flange of the pump for
cleanliness during travel. The lightweight, compact manual pump allows for
easy one-hand use and portability. In addition, the manual pump components
are made of polypropylene, the preferred plastic of breastmilk storage.
    Included with the Manual Breast Pump is a ComfortSeal cushion, two
standard size bottles, extra valves, two bottle rings and sealing disks
allowing you to use your preferred bottle nipple on the bottle, a cleaning
brush, and an extra silicone diaphragm. While the pump includes two 5-oz
collection bottles, it is designed so that moms can pump into any standard
size bottles of their choice.
    With its new, attractive, easy-to-read bilingual English and Spanish
packaging, the Lansinoh Manual Breast Pump will be available online and in
mass merchandisers nationwide in early 2007 for the suggested retail price
of $34.99.
    Storing Expressed Breastmilk
    Ideal for moms who occasionally pump, the new Lansinoh Breastmilk
Storage Bottles are available for $9.99. The four-pack of 5-oz bottles are
made of polypropylene, the preferred plastic for storing breastmilk, and
are compatible with Lansinoh's Manual Breast Pump and Double Electric
Breast Pump. Expressed breastmilk can be stored in the refrigerator for up
to eight days and can be fed using the collection bottle or a bottle of
your choice.
    In addition to the storage and collection bottles, Lansinoh also offers
Lansinoh Breastmilk Storage Bags, which are pre-sterilized for storing and
freezing breastmilk, designed with a convenient pour spout for transferring
milk into a bottle. To help prevent leaks and punctures, the Breastmilk
Storage Bags are the thickest bags available. The bags can also be stored
flat in the freezer for three to four months, taking up less space and
making them easier to thaw.
    New and expecting moms can visit http://www.lansinoh.com to:

    * Enter to win the "Dream Nursery Contest" (winner to be announced
      November 30, 2007)

    * Register for a chance to win a free Manual Breast Pump (three pumps will
      be awarded each month)

    * Learn more about Lansinoh breastfeeding products

    * Sign up for the new Pre-Natal Nurture Notes(TM), special e-messages
      received twice a month during the last trimester that focus on preparing
      for the baby's birth and breastfeeding, or, the popular Nurture
      Notes(TM), e-messages that provide breastfeeding tips, encouragement and
      support until the baby's first birthday
    Lansinoh offers a complete line of premium breastfeeding products,
including the safest and purest form of lanolin designed for use by
breastfeeding mothers to relieve nipple soreness, nursing pads, breastmilk
storage bags and bottles, clean and condition cloths for babies, and a
double electric and manual breast pump.
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.